![]() ![]() “At Stuzo, delivering intuitive, optimized member experiences that seamlessly integrate loyalty and payments across channels, is a top priority,” said Carly Deitrich, VP, Strategic Accounts, Stuzo. “Ensuring all payments experiences offered to our customers, including our newest fast, easy, web-based option are seamlessly connected with our CEFCO Rewards program, makes our CEFCO Rewards program that much easier to use for our valued program members.” “Providing our customers with choice and flexibility in how and where they pay, especially with more seamless options that remove contact from the payments experience, is a priority for CEFCO,” said Lorne Brockway, CIO, CEFCO. The seamless cross-channel loyalty, payments, and customer experience capabilities, powered by Stuzo’s Open Commerce product suite, are helping CEFCO acquire more program members and engage with those members via personalized payments capabilities. The new experience empowers program members to enjoy the full benefit of personalized offers and promotions through the CEFCO Rewards digital payments capability without needing to download the CEFCO Rewards mobile app. The innovation enables CEFCO Rewards members to securely purchase fuel and car washes via a fast and frictionless web experience, using the CEFCO digital wallet and payment method of their choice. Stuzo announced, in partnership with CEFCO, web-based pay at pump capabilities using CEFCO’s digital wallet have been launched across CEFCO’s network of stores, an industry first for any Convenience and Fuel Retail operator.
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